Do you ever wonder how Facebook calculates how many people are reached on a piece you post? If 788 people were actually reached on a post of mine then why are there only 6 likes and 1 share? Does that even make sense? That 1 share may have been me sharing on my personal page. It just doesn’t add up.
When I googled the question I came up with this link. It’s not really the answer to my question, though it is interesting to think about. Why does Facebook get to decide who and what I should see when I open my newsfeed? (If I didn’t want the information from others I would have never liked, friended, or followed!)
Take these scenarios for instance:
- Facebook may leave off Aunt Mary’s fourth marriage to her second husband. Ack! That I need to know! Aunt Mary may wonder why she didn’t receive a 4th wedding gift from my family. I may be questioned from family members someday or run into the happy couple in the grocery store and I’ll be in the dark with my tongue tied around my waist! Duh…whaaat? You’re together again?!
- So… my best long-distance friend was in a car accident, is in the hospital, and no one has contacted me. It’s plastered all over Facebook, but didn’t make it to my newsfeed. 😦 She was in ICU for three days, at deaths door and I had no clue until two weeks later! I would have rushed to her side. Sure hope she doesn’t think I don’t care!
- The couple down the street just adopted twins from out of the country. I come into contact with them as I am out for my daily walk. “What cute babies! Who are you baby sitting for? Are they boys are girls?” Everyone on the block but me knew the answers. I didn’t even know they were thinking of adopting. Is my face red as I stutter when she explains it all? You bet!
- I see an acquaintance of mine in a restaurant in an intimate dinner situation with a man other than her husband. How was I supposed to know she had been divorced for two years? Facebook slipped up on sending out that announcement!
I must keep in touch better with my neighbors, family and friends and not rely on Facebook for details if this is going to be the way Facebook does business. NO, this didn’t happen to me. It could happen though if you think about it. I have no interest in seeing when someone I don’t know who is a friend of a friend has liked or commented on something. I seem to get that on my personal page a lot! What I do want to see is the content from pages I have liked, friends I have acquired, and family! And I want YOU to get my posts and information from my author Facebook page that you so graciously LIKED!
Actually my question was this: How does Facebook come up with the total of people who were reached with your post? If you hover over this box on your notifications it does say Organic Reach 788/Paid Reach 0 or whatever your own totals are. I am surely not going to pay for reaches! It’s a little misleading when you go to the actual post and right underneath the post in the left corner it says 788 people reached. This is what has led me to the question. This is on my author page and it never ceases to amaze me how many people were reached. I don’t have THAT MANY followers! Not yet anyway. 🙂 So where do they get that number? I googled again and came up with this link. Here is an excerpt:
Post and page reach both have three main subcategories: organic, viral and paid reach.
- Organic reach is the reach Facebook gives you for free. It happens in the news feed when your fans see your updates. There are other possibilities, such as random users visiting your page, but these are insignificant compared to news feed views by fans.
- Viral reach consists of the people who see your content because someone else created a story about it. For example, if a fan likes, comments or shares your post, their friends will see your post even if they aren’t fans of your page. The same is true if you’ve paid to reach larger audiences who may or may not already be your fans. If one of those targeted people creates a story, their friends will see it as well. Both are viral reach.
A quick note about viral reach: When you export your Insights data to an Excel spreadsheet, viral reach data is still included when you select the old Insights format. However, viral reach is a subsection of organic reach in the new version of Insights, which was rolled out in 2013. Expect to see viral reach metrics totally disappear from your Insights and the Facebook API soon. Facebook has decided to go for simplicity rather than detail.
- Paid reach is a subset of post reach and is pretty easy to track and report. You paid for it, so you know where it came from. If you pay to promote your posts, your post reach is going to be much bigger than your standard organic reach (because you’ve paid to reach more of your fans).
It’s all still Greek to me. I want to know why none (or very few) of those 788 people reached LIKED, SHARED, or COMMENTED on my post! Was it that bad? I’ll just keep on posting on my author Facebook page. It makes me happy. One day something may go viral. hahaha!